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LEADING CAREER ADVERTISING & INTERNET MARKETING COMPANY ACQUIRES SINGLE-WORD DOMAIN

Jan 30th, 2012 - LEADING CAREER ADVERTISING & INTERNET MARKETING
COMPANY ACQUIRES SINGLE-WORD DOMAIN
eCareer Connections to become eCareer

LEADING CAREER ADVERTISING & INTERNET MARKETING
COMPANY ACQUIRES SINGLE-WORD DOMAIN

eCareer Connections to become eCareer

BOCA RATON, FL – eCareer Connections, Inc. is pleased to announce its
acquisition of the eCareer.com domain name.
The eCareer.com domain address is a 14-year-old single-word premium URL
and now a key component of the company’s official name change and business
model revisions slated for completion in the last quarter of 2011. In conjunction
with the name change and URL change eCareer will be updating the company
logo and marketing materials.

“Finding, negotiating and successfully closing on the purchase of a high-level
single word domain name that was both descriptive and a 100% match to one
word in our existing name was extremely challenging -- but also very
rewarding,” said Joseph Azzata, CEO. “We believe the acquisition of this URL
will add tremendous value to our brand as we move forward, with high six- or
seven-figure potential as we roll out our specialized career verticals,” he added.

Acquisitions of high-level single word domain names such as eCareer.com can
be highly competitive and profitable for companies and their stakeholders. Such
names can also be key drivers in building online brands; in April 2011, for
example, it was reported that Xcerion sold the iCloud.com domain name to
Apple for about $4.5 million. Most single word domains are already taken and
have much longevity, and thus, great value.

A recent report by DNSalePrice.com points out this and other factors that add
often significant value to a to domain name and to the company behind it:

• High Value: Single-word domains have a phenomenal value potential particularly if they have the .COM extension because they are easy to remember and visitors are much more likely to visit a site with a shorter URL that is hard to forget.
• Type-In Traffic: Most single word domains provide generic type-in traffic. People can type the domain name into their browser and visit the site without needing to use a search engine. The names are short and very easy to remember.
• Domain Age: Most single word domains are already taken. Because they are normally (at least) several years old and regularly re-registered, they are highly valuable domains.

eCareer currently owns several hundred premium-level branded career domains throughout several career verticals and career specialties. The company is currently negotiating the acquisition of an existing career portal in an 80BB industry and plans to launch several dozen specialized career portals in the coming 24 months.

About eCareer: Headquartered in Boca Raton, Florida, eCareer is an early-stage high growth
Internet marketing company. Through developing branded career websites focused on
specialized “Internet Job Verticals,” the company’s goal is to provide the most effective job
advertising platforms in the marketplace. With an emphasis on the use of superior technology, eCareer will address the high demand for and the shortage of skilled professionals in specific sectors, while attracting clients with strong advertising budgets.

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