Business Opportunity

The Internet advertising industry has shown, worldwide, double-digit growth over the last
decade. Even in a global recession environment during the last two years, Internet advertising remains the fastest growing segment. This trend will increase even more as Internet advertising platforms, such as mobile Internet advertising, which are still in their infancy, continue to increase. That fact, combined with the recession-proof demand for healthcare professionals across the country represent a huge business opportunity for fast, cost-effective healthcare job distribution systems and advertising platforms, such as eCareer Connections.

Internet Advertising Spending

Job posting spending for healthcare positions will continue to grow with the pace of the demand for qualified medical professionals.

The factors driving this spending are:

• Increasing demand for healthcare professionals
• Increasing Internet usage for job searches, applications and resume postings
• Increasing intent to lower costs by using creative Internet solutions (social network advertising, mobile  advertising, etc)
• Legislation compliance for all government contractors to use Internet for job postings

Governmental and Private Sector Healthcare Spending

Healthcare spending in the U.S. has grown rapidly since the 1960s, at an average rate of 10 percent a year. In 2008, the US healthcare spending was $2.4 trillion. By 2016, this figure is projected to increase to $4.1 trillion. Spending on healthcare currently accounts for about 17 percent of the Gross Domestic Product (GDP). By 2016, the Center for Medicare and Medicaid Services (CMS) projects that healthcare will account for 20 percent of the GDP.

Drastic private and governmental healthcare expenditures are projected to continue to the year
2050. Despite all efforts to reduce healthcare spending, it will continue to grow – even if it’s only at a lesser pace. The next year’s projections range from 7 to
9% per year, independently if new healthcare reform legislation enters in place.

The following factors are pushing the record numbers in both private and governmental healthcare spending:

• The aging population creates a need for more medical spending
• Increased health risks
• Increase in health insurance premiums
• Increased use of expensive diagnostic and treatment technology
• Increased costs of prescription drugs
• New legislation on prescription drugs, burdens the government with more costs
• Government policies – increased budget for new healthcare centers, increased budget
  for nursing training

Growing Number of People Lacking Private Insurance

The expected healthcare reform will only slow down the spending after being in place several years. Until then, the healthcare spending will continue to grow